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Research & design to solve valuable business problems
View my case studiesWhat I do for my clients
Product design & UX

User & business research

UX & product strategy

“For 19 years I have been working in the digital industry with leading brands such as ASOS, Fidelity Investments, EDF Energy and Ebay.
I ensure that complex projects, spanning large global teams, go in the right direction, to a valuable outcome.
I do this using the research and design skills I have honed, to explore complex business problems. I then realise and validate ideas so that the product strategy is clear, and development effort is confidently spent on the right solution.”
Successes & outcomes
- Brandwatch Engagement Score: delivered 8 weeks of continuous user growth and became the fastest adopted metric ever. This impacted ~$700k MRR receiving the highest adoption from our Enterprise user base
- BuzzSumo onboarding feature: Improved trial-to-paid conversion by 12%
- INTO Global mobile student application form: An increase in applications of 50% on mobile and 30% on desktop
Clients I've worked with
Why choose me?
- I’m an experienced generalist and handle any aspect of the research and design process
- Experience: UI (19 yrs), UX (15 yrs), Product (9 yrs), Research (9 yrs)
- I’m meticulous and detail oriented, leaving no corner unaccounted for
- I love solving for complex projects… and bringing teams along on that journey
- I get up to speed with new domains and businesses quickly
- I can work fast and create quick feedback loops. Getting ahead of project teams so that decisions are agreed on ahead of time
- I love what I do and bring energy and enthusiasm to the teams I work with. I build relationships with everyone from directors to developers to ensure we’re executing the right solution
“Ben transformed our work at BuzzSumo. The excitement, sense of purpose and bottom-line beautiful designs Ben brought to our team left a permanent impact. Take every chance you can get to work with him.”
Nate Walton - Product Director (BuzzSumo)
Where I flourish
- Where I can access stakeholders and users to uncover business goals and user needs
- Where I’m entrusted to apply my initiative: arranging workshops, research sessions or any activities that are required to make progress
- Brave companies who are keen to experiment and learn
- …and have metrics set up so we can measure the above
- Where the pace is ‘active’… rather than slow bureaucratic environments
Case studies

Brandwatch
Applying research & design processes to a SaaS data science team and their AI models
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BuzzSumo
Growth design & experimentation to reduce churn in a flourishing Start-up
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CryptoWise
Cornering the Crypto app market for new investors
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EDF Innovation Lab
Innovating for electric vehicle charging whilst exploring Blockchain technology
Read case study